P&W Packaging Design & Identity
This is a two-part project created for a well-established homeware brand. The first part of the project was to take the existing brand logo and design a sub-brand for the release of a new budget range of products. The original symbol was a hard-lined geometric shape created for a high-end range of products. I took this shape and removed the hard lines, rounding out the "petals" to create a warmer and friendlier symbol. The second part of this project was to create two product packaging designs; one for a candle and the other for a diffuser. As this is a budget brand it needed to be kept to a one colour job. The design was created utilising the negative space from the white card material and the chosen Pantone colour to create a refined and simple design.