Fridge Raiders Concept Design

This character was created for Mattesons as part of my concept ad campaign for the fridge raiders product line. The aim of the campaign was to boost their in-store visibility in a creative and fun way in order to attract customers. The Fridge Raider characters were created based on my childhood memory of watching the coyote and roadrunner cartoons. The Raiders could be depicted in almost endless scenes and situations trying their utmost to steal the product of the shelves, but of course, they never succeed.