The client requested a creative POS to be designed to attract customer attention in-store, whilst promoting a competition to win dinner in the London Eye. I created a concept for a pallet shroud which is designed to resemble the London Eye set against the backdrop of the cityscape. The coloured spokes on the side panels represent the four sub-brands under the Coca-Cola brand umbrella. The cans on top enforce this brand representation, whilst mimicking the capsules of the London Eye. A 3D logo is attached to the front. On the headboard, a motorised wheel is used to create movement and attract customer attention.