This 3 stage lightbox was created for Cadburys. Client required a new creative approach to promoting their product during the Halloween season. Utilising the three stage advert template I designed a simple storyline to house the content and recipes. the user is initially greeted with a spooky house which contains the monstrous recipes and invited to enter the ad "if they dare." The second stage is a creepy hallway with four doors, each with recipe lurking within. Once selected the door opens revealing a ghost in the room with the recipe contained within it. My thought process in making this advert was to create a fun and friendly visual narrative that would draw the user in and keep the entertained as they explored.