This is a three part lightbox created for the Betty Crocker brand. The client required a design for the upcoming holiday season. I decided to use the brand's iconic spoon logo as the basis for the design. Each spoonful is a different recipe, which the user can engage with. The first advert acts as a teaser to bring the user in and sets the visual tone for what's to come while a simple "click here" button takes them to the main hub screen. Here I used a different arrangement of the spoons to add a visual dynamic to the set while keeping the necessary info clear and easy to navigate. I continued the use of the spoon on the third screen showing the recipe method and ingredients all on the one spoon as if all part of a mouthful ready to be enjoyed. The small edition of the knife and fork here adds a final touch to this visually appetising advert.