About Recruitment Logo & Identity

Logo and branding created for a recruitment agency dedicated to Actuarial, Risk, and Data Scientist positions. The client requested a logo with a nautical theme as it is something he has a keen interest in and thought it would fit well with the brand he wanted to create. I developed this symbol of a sailboat which also represents two people standing face to face having a conversation about the future. For the typography I used a combination of two fonts, one lowercase and the other all caps. This is intended to add contrast to the brand name while emulating the recruitment process. The "about" is looser, more free-flowing and allows for change and the "recruitment" is strong, steady and has a definite direction. A process we all pass through to be who we are.